![]() Oh, another factor is Marvel 108 came out very late, the last Wednesday of the month, while all the other DSWC comics came out far earlier, either since mid-May or the start of the month. That Vader comic actually kept consistent through into the next month. Marvel 108 sold better than a whole new Vader comic line, the Dark Visions series, by seven thousand units or so. That's how they can call those who don't like what they're selling "istaphobes." There's a hot market demand toward SWL in the form they had always taken, that is not being met. The point I am making is just how out of touch those corporate heads are to what the average consumer wants. We're not idiots, we know what parallel timelines are, and alternate continuities. And as I said, with very little ad marketing, you'd assume many DSW issues would sell better, and yet 108 outperformed many of them, and of those that did, two of them just faded away into oblivion the next month. ![]() Yet Marvel 108 sold better than most of the other DSWC issue #1s. ![]() I mean, look at how this is an older comic line with the words "STAR WARS" blazed on it, and if you are reaching for mass-marketed casual audience, then preferably, you'd want them to begin with a newer, fancier comic line at the #1 issue. Meanwhile, Marvel 108 sold at $5.99, at double the usual length of pages (40, when DSWC comics usually cap off at around 20 or 30), and it still was off the shelves, because a lot of our older clients remember SWL and have a lot of fondness for it, there is an untapped market out there willing to see the continuation of the old continuity for the ancillary material in its own right as a parallel universe. See a pattern here? Every DSWC comic sells at $3.99. The next month, Boba Fett: Age of Rebellion just plummeted to two thousand units shipped. Star Wars #66 and Boba Fett: Age of Rebellion also sold higher than 108, but only by about a thousand units shipped, and both Galaxy's Edge and those lines of Star Wars comic were retailed at $3.99. When you're looking only at purely SW comics, then 108 only had a few handful sell better than it, such as Galaxy's Edge, which I'd observed before, at 60,000 units shipped, just tanked the next month, dropping to 20,000 units shipped. For one - superhero comics dominate the comics genre here in the USA. Think of all that Marvel 108 had working against it. That relied on word-of-mouth, and it sold so well Marvel actually collected the Crimson Forever stories into an omnibus that also sold very well. ![]() ![]() It emerged with little fanfare compared to a few other DSW comic lines.Īnd yet it was practically sold out at comic stores. It actually wasn't anything grandiose, it didn't have a lot of marketing put into it. There are exceptions to this, for sure, but the strongest sales I ever saw was for 2015, back with the TFA hype, and yet look at something like, say, Marvel 108. A lot of times, they end up being sold at a discount because that's the only way we can get rid of it. I work in retail and a lot of times, the ancillary material for DSWC doesn't really sell that well despite the massive Disney marketing machine backing it up. YOu do know that Kylo Ren was a bad guy and a mouth piece in the last jedi right? PS who cares about comics? ![]()
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